Rural Charter
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Database of Members &Business Champions

Aims and Objectives

Rural Charter Membership
Rural Charter
Business Champions

There is a need for organisations involved in the region to examine the rural dimension of their policies and to carry out their activities in ways that add real value to rural communities and have a positive impact on key rural issues. There is a need to "Think Rural". This is what the Rural Charter seeks to do.

Its objectives are to:

  • maintain vital rural communities and strengthen and rejuvenate the region's market towns
  • achieve high quality rural services and facilities
  • improve accessibility for rural people and businesses
  • promote sustainable rural economies and employment.
  • meet the needs of all rural residents including young people and the elderly and tackle social exclusion.
  • sustain & enhance the distinctive and diverse rural environment
The rural areas are vitally important to the East Midlands . They are home to over 40% of the region's population, compared to nearer 20% nationally. Businesses in the rural areas are a key part of the region's drive for success. A living and working countryside that sustains and enhances an attractive and diverse environment is essential to the East Midland 's social and economic well-being. Rural areas are changing and the rural population is growing, in many areas at a faster rate than in the urban areas. Often, though, this has been the result of more older people moving in, with younger people tending to migrate to urban areas. As well as providing many opportunities, the rural areas also face significant problems that include the loss of local services and facilities, low wage levels, difficult accessibility and lack of affordable housing.

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